Sway. Bronfman & Bronfman
- - Loss aversion stronger motivation than potential gain (the two hundred dollar $20 bill)
- - Committment (swamp of) - Gators vs others, LBJ & Vietnam
- - Value Attribution - Homo erectus vs. Piltdown.
- - diagnosis bias - NBA draft position vs play time; MIT econ class (one word modifier 'warm' vs 'cold' in description of prof)
- - 1st Date type job interview is very poor predictor of job performance
- - Fairness as an irrational force: (ch 6) perception of fairness depends heavily on how much time is spent w/the subject (convicts & their defense attorneys, start up CEOs and their venture capitalists)
- - Altruism vs reward - brain centers vie for dominance; the reward center dominates but low rewards have a negative effect in some cases (NIMBY hazmat & rewards). Promising a reward ahead of time causes an addictive response in brain to seek more rewards!
